Kristen Cronin
PCC – CEO, Executive Coach & Business Strategist
Kristen Cronin is a visionary business leader, executive coach, and growth strategist with over 20 years of experience in scaling businesses, optimizing operations, and empowering leadership. As the CEO & Co-Founder of Chief Collective, Kristen brings high-level corporate strategies and hands-on execution to service-based small businesses, bridging the gap between ambition and achievement.
An ICF board certified PCC coach through ILCT/INLP and a Master Level NLP Performance Coach, Kristen specializes in strategic planning, leadership development, and operational excellence. She has played a pivotal role in building and scaling multi-location businesses, global franchise models, and revenue-generating education programs, including those responsible for over $24+ million in sales. Her career spans industries such as real estate, franchising, fitness, and corporate consulting, making her a sought-after expert in business growth and transformation.
At Chief Collective, Kristen leads a team of creative visionaries, revenue strategists, and technology innovators, offering fractional leadership, executive coaching, automation solutions, and franchise growth strategies. Her mission is clear: to provide small and mid-sized businesses with Fortune 500-level expertise at an accessible price point, helping them scale efficiently while building sustainable, high-performance organizations.
Kristen’s approach is diagnostic, transformational, and results-driven, ensuring her clients unlock their full potential and achieve extraordinary outcomes. With an unwavering commitment to integrity, innovation, and execution, she empowers business owners to lead with clarity, scale with confidence, and create lasting impact.
Key Highlights
Leadership & Strategic
Expertise 20+ (Yrs)
Proven results across diverse industries, including real estate, fitness, and franchising.
Global
Business Expansion:
Contributed to a franchise’s international growth and multi-location scaling.
Revenue &
Growth Innovation:
Co-created education and training programs responsible for $24M+ in sales.
Expertise in Scaling
& Development:
Skilled in business growth, marketing, sales, operations, and franchise scaling.
Certifications &
Leadership Credentials:
ICF PCC Certified Coach, NLP Master Coach, and Business & Life Coaching.
International &
National Business Reach
Directed large-scale sales and leadership initiatives across global markets.
Executive Coaching That Drives Real Change—In Business and Life
Great leadership isn’t just about making the right decisions—it’s about developing the internal clarity, adaptability, and strategic mindset to lead with confidence, vision, and impact.
At Chief Collective, coaching isn’t about generic advice. It’s about restructuring the way leaders think, act, and execute—so they can unlock higher performance, stronger teams, and sustainable business growth. But the impact doesn’t stop there. True transformation extends beyond the boardroom, creating lasting change in every area of life.
A Coaching Approach Rooted in NLP & Personal Transformation
Chief Collective’s coaching framework is led by Kristen Cronin, a Master-Level NLP Coach, specializing in leadership transformation, decision strategy, and high-performance execution.
This approach is designed with the individual at the core of the partnership. Whether it’s leadership in business or breaking free from limiting patterns in life, transformation starts from within.
Neuro-Linguistic Programming (NLP) is a proven methodology that rewires thought patterns, behaviors, and decision-making processes—giving individuals the ability to:
Master decision-making strategies by recognizing and optimizing internal processes.
Enhance leadership presence through advanced communication, influence, and self-awareness.
Shift from reactive to proactive leadership using performance-based mental models.
Overcome mindset blocks and self-sabotaging behaviors that limit growth and execution.
Create alignment between career growth and personal fulfillment, leading to more meaningful success.
Move beyond limiting beliefs and patterns that hold them back from the life they truly want.
Coaching isn’t just about business..
it’s about breaking through the barriers that prevent people from living at their fullest potential, creating long-term change that enhances both professional impact &
personal well-being.
Driving Business Success with Proven Strategies
Strategic Planning
& Execution
Develop a clear, actionable roadmap for sustainable growth.
Automation &
Technology Solutions
Implement AI-driven automation, CRM systems, and workflow optimization to increase efficiency and scalability.
Revenue &
Performance Optimization
Drive profitability & long-term success by refining sales processes, improving team performance, & leveraging data-driven decision-making for sustainable business growth.
Executive Coaching
Strengthen leadership, decision-making, and team performance to build a stronger organization.
Franchise Growth Solutions
Optimize multi-location expansion with proven franchise strategies.
Fractional Leadership
We’ll implement proven strategies and identify specific steps to empower you and create the life you truly desire!
High-Level Growth Strategy, Without the Corporate Overhead
Scaling a business requires more than ambition—it demands clear strategy, leadership development, and hands-on execution. Chief Collective specializes in helping small and mid-sized businesses achieve corporate-level growth with strategic planning, executive coaching, and fractional leadership that drives measurable results.
With over 20 years of experience in business growth, operational optimization, and leadership empowerment, Kristen partners with organizations to break through plateaus and scale with clarity.
Impact
Through Insight
Coaching Designed For:
Business
Owners & CEOs...
navigating high-growth challenges, leadership dynamics, and strategic decision-making.
Executives & Leadership Teams...
looking to strengthen their leadership identity, executive presence, & organizational influence.
Entrepreneurs & Scaling Businesses...
needing a performance-based framework to transition from working in the business to on it.
Individuals Seeking Major Life Change...
ready to break free from limitations, shift their mindset, and create real movement in their lives.
Execution That Transforms Businesses
At Chief Collective, strategy is only as powerful as its execution. That’s why businesses don’t just receive guidance—they gain senior leadership support to drive real, measurable outcomes.
Chief Collective brings Fortune 500-level strategic support to businesses by partnering experienced leaders with organizations to define ambitious goals and implement initiatives that create tangible growth across the entire company.
Through executive coaching, strategic planning, and hands-on implementation, Chief Collective works alongside business owners and leadership teams to ensure that great ideas translate into measurable success. Every great leader knows that scaling isn’t a solo journey—having the right team in place turns vision into reality.
Why Execution Matters
More Than Ideas
Many businesses have big goals but lack the resources and execution strategy to scale effectively. Without the right leadership and systems, growth stalls, inefficiencies multiply, and opportunities are lost.
Chief Collective bridges that gap by eliminating bottlenecks, streamlining operations, and building scalable structures that drive profitability—without the growing pains.
Strategic clarity is important, but real transformation comes from expert guidance and hands-on implementation. Chief Collective delivers both.
Accelerate Growth Today
Businesses that scale successfully don’t wait—they take action. Book a strategy call today and discover how Chief Collective can turn vision into results faster.
Real Clients,
Real Results
Read what clients have to say about me
Yves Jean Baptiste
Licensed Realtor | MAPS Coach Kristen's Client
"Kristen has been phenomenal. She’s highly recommended, and I haven't regretted it at all. It's been a wonderful partnership because she provides a ton of resources. If I'm thinking of something, I want to implement a new plan. It's “here are the examples that I have, know, and here's who you need to talk to.” Here's all the resources that you're looking for.” And then sometimes it's just in coaching, there's, I know MAPS coaching and part of the way that they go about things is kind of almost can be sub-guided at times. And sometimes it's just, hey, you came up with a great plan two weeks ago. Just stay on that plan, just continue focusing on it. If you look at sports, all the greatest players have a coach, they have trainers. They have people watching their blind spots and that's what it's been like for me to be working with Kristen."
Katie Hawken
Real Estate Agent | MAPS Coach & Kristen's Client
“Coaching with Kristen is awesome. She's one that connects on a personal level. I get the feeling from her that she genuinely cares about what's going on in my personal life. When I've had some struggles more on the personal end, she's been really understanding and will take the time to talk to me about that stuff as well as the business. She asks very pointed questions on just little things like one little baby step in front of the next and it gets me to the bigger picture. Without her and without coaching, I definitely wouldn't be where I am today.”
Sonja Stolzenberg
Realtor | MAPS Coach Kristen's Client
"With her positive mindset and offering suggestions on how to look at a problem in a different way she helped me solve issues. She helped on creating strategies and not seeing a failure as a failure but just a way that did not work and then reframe it and find a solution. "
Sam Khazai
Realtor | MAPS Coach Kristen's Client
"Coaching with Kristen has helped me in ways unimaginable. She meets me where I am, pushes me towards my fullest potential, and finds ways to communicate that I understand and resonate with.
FAQs
Find answers to commonly asked questions about and our services.
How is Chief Collective different from other business coaching and consulting firms?
Chief Collective goes beyond traditional coaching and consulting by offering a hands-on execution model. While most firms provide strategy, we implement it alongside your team, ensuring real results. Our unique approach includes fractional leadership, AI-powered automation, and tailored revenue optimization strategies, making us a high-performance engine for businesses ready to scale.
Who is Chief Collective’s coaching and consulting best suited for?
Chief Collective works best with entrepreneurs, CEOs, executive teams, and service-based businesses that are ready to break through growth plateaus and scale sustainably. Our expertise is particularly valuable for multi-location businesses, franchisors, and revenue-driven organizations that need structured growth strategies, leadership optimization, and operational efficiencies. Whether a business is generating six, seven, or even eight figures, we help leaders build the systems, teams, and strategies needed to scale effectively while avoiding common pitfalls.
If your business lacks structure, is struggling with inefficiencies, or is missing a scalable system to support growth, our model is designed to fill those gaps.
What results can I expect from working with Chief Collective?
Every business is unique, but the most common outcomes include higher revenue, stronger leadership, improved operational efficiency, and scalable business systems. Clients often see increased profitability through refined sales processes and automation, higher client retention and conversion rates, and the ability to scale without operational chaos. By integrating technology-driven solutions and proven strategic frameworks, we ensure that business owners are not just working harder but working smarter and more efficiently.
How does the fractional leadership model work, and how is it different from hiring a full-time executive?
The fractional leadership model allows businesses to gain access to high-level expertise in operations, marketing, sales, and leadership—without the financial commitment of a full-time executive. Instead of hiring a CMO, COO, or VP at $250K+ per year, businesses can leverage Chief Collective’s fractional leadership team for strategic execution at a fraction of the cost. This model provides flexibility, allowing businesses to scale leadership support as needed, ensuring faster execution, cost efficiency, and access to specialized industry knowledge. With this approach, Chief Collective becomes an extension of your business, offering real-time solutions and leadership guidance without the long onboarding periods or financial risk of hiring a full-time executive too soon.
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